What is
 Makgeolli?

Makgeolli is a traditional Korean rice brew made from rice, water, and a natural fermentation starter. While store-bought makgeolli is often pasteurized, with preservatives and sweeteners like aspartame added for consistency.

JUUMO is different: no chemicals, no pasteurization—just a living, evolving brew packed with natural probiotics and enzymes. It continues to ferment, so each glass is unique—no two are ever the same. Every batch reflects its own timing and conditions, making JUUMO a one-of-a-kind experience in every sip.